Influencer marketing is a type of marketing that identifies and targets influential people who have a substantial influence on potential customers and their purchase decisions. In the digital age, influencers have become more important than ever, and companies of all sizes are leveraging their influence to reach target audiences and promote their products and services. Influencers are typically people with an established social media presence and large following. They range from celebrities with hundreds of millions of followers to everyday people with smaller followings but a substantial impact in their respective niches.

The big benefit of influencer marketing is that it can help enhance your credibility. When potential customers see that you’re endorsed by someone they respect, they’re more likely to trust your brand and consider doing business with you. This can be especially helpful if you’re a new business or introducing a new product. It’s an effective way to reach a larger audience. With the right influencers in place, companies can reach millions of potential customers at once.